From feature demos to a $100K+ raise.
Plus 1 is a Miami social app that helps people find someone to go do things with. We repositioned the brand around the experience, rebuilt paid growth, produced its events, and made the introduction behind its raise.
They were selling the app. People wanted the night out.
Plus 1 exists for one reason: so nobody has to skip the hot new restaurant or the weekend plan because they had no one to go with. But the content only showed how the app worked: open it, make a plan, find people.
That's how founders see their product. It isn't how people decide to download something. In Miami especially, people see an experience first and then look for a way in. So we flipped it: show the experience, and let the app be how you get there.
Before
- App walkthroughs
- Feature demos
- Screen recordings
After
- Saturday brunch
- The horse show
- The night out
An influencer dinner, built on partnerships.
After the first $50K came in through our introduction, we produced an exclusive dinner in Miami's Design District. We hand-selected the creators and their guests, wrote the contracts and content briefs, secured the venue and luxury chauffeurs as sponsors through our own network, and filmed everything for the brand's ads and socials.
On site at a Plus 1 event. We don't just plan these. We're in the room, running them and capturing the content.
Growth that earned the next check.
Downloads only matter if people come back. We worked with the founder and the dev team on gamification that turned new users into regulars, and the app store rating climbed from 4.4 to 4.7 during our partnership.
We also prepped the founder to pitch, refined the story, and introduced the investor. The first $50K was a test. The results earned the rest.
Let's build what's next.
Tell us where your business is headed, and we'll show you how we'd help you get there.
Working worldwide