PROACTIVE PATH CONSULTING    BRAND    STRATEGY    CREATIVE    GROWTH   

The marketing team your business doesn't have yet.

Strategy, creative, and growth from one senior team, for consumer-facing brands ready for their next chapter. We plan it, make it, and run it.

65+ brands servedAccounts up to $50M+ in revenue30M+ organic views created9.1M views on a single video10x+ ROAS on retentionCost per install cut in half65+ brands servedAccounts up to $50M+ in revenue30M+ organic views created9.1M views on a single video10x+ ROAS on retentionCost per install cut in half
The studio

Most brands hire five vendors and hope they talk to each other. We are one senior team that plans it, makes it, and runs it, so your brand finally moves in one direction.

The usual setup

Five vendors. Five invoices. Nobody owns the result.

5
Vendors
5
Invoices
Vendor 01Paid ads agency
Monthly retainerInvoice
Vendor 02Content freelancer
Per shootInvoice
Vendor 03Email & SMS team
Per flowInvoice
Vendor 04Influencer manager
Per campaignInvoice
Vendor 05Strategy consultant
HourlyInvoice

One team. One strategy. One invoice.

Brand, content, paid, creators, and retention under one roof, for a fraction of what separate vendors cost.

Engagements

Built around where you are now.

Every engagement is scoped to your business after a consultation. These are the three shapes it usually takes, plus a few ways to start smaller.

Chapter one

Foundation

About 30 to 40 hours a month

The shift

Scattered posts, unclear message, ads that don't add up.

A clear position, a real plan, and one or two channels done properly.

Includes

  • Brand positioning and messaging
  • Channel strategy and roadmap
  • Execution on your priority channels
  • Monthly reporting and strategy calls

For brands with a good product and inconsistent marketing.

Chapter two

Growth

About 50 to 60 hours a month

The shift

A founder doing marketing between everything else.

Senior leadership owning the whole picture, with hands-on execution.

Includes

  • Fractional CMO leadership
  • Paid social and search
  • Content and creative direction
  • Organic social and creators

For brands ready to scale that need a CMO without a full-time hire.

Chapter three

Embedded

100+ hours a month

The shift

Growth that depends on one person's bandwidth.

A full marketing department, built into how your company runs.

Includes

  • Everything in Growth
  • Influencer and partnership programs
  • Email, SMS, and retention
  • Support preparing to raise

For funded or established brands going all in on growth.

Ways to start

Projects & more

For defined scopes, larger brands, and Miami clients

Defined projects

Scoped

Rebrands, website rebuilds, launches, and events for a set scope and timeline. A common way larger brands work with us.

Growth Audit

From $750

A deep review of your brand, channels, and funnel, credited toward your engagement if you start within 30 days.

Content day, Miami

From $450

A half day of 4K social-native content, with three edited reels and photos.

Social media management, Miami

$3,000 / mo

Strategy, 16 reels a month, photos, editing, and two strategy calls.

Selected work

Proof, not promises.

Real numbers from real clients. The full breakdowns, with screenshots, live on our results page.

Content studio

Content that travels.

Hospitality, brand collaborations, and relatable content that travels: a few highlights from a deep catalog our founder has scripted, filmed, and edited.

Chauntel Gerald, founder of Proactive Path Consulting

Proactive Path is led by Chauntel Gerald, who has spent 8+ years working with startups, from leading marketing strategy for e-commerce brands at scale to advising startup CEOs on how to scale their teams, systems, and growth.

“We treat every brand like it’s our own, because that’s the only way growth actually happens.”
How we start

Three steps to the work.

Step one, free

Consultation

Thirty minutes on your business, your goals, and what's in the way.

Step two

Growth Audit

A deep review of your brand and channels, with clear priorities, credited toward your engagement.

Step three

Engagement

We scope the work to your stage and get to work as your marketing team.

Questions

Before we talk.

Who do you work with?

Consumer-facing businesses ready to invest in growth: funded startups, established brands that need a marketing overhaul, and larger companies that need a senior team for a defined project.

Do you only do strategy?

No. We build the strategy and run it: the ads, the content, the creators, the emails. That's the point of working with one team.

How is pricing set?

Every engagement is scoped to your stage and goals after a consultation, so you only pay for what your business needs.

Can we start with a single project?

Yes. Many clients start with a Growth Audit or a defined project, then expand from there.

Where are you based?

Miami, working with brands everywhere. Content days and shoots are available in Miami.

Let's build what's next.

Tell us where your business is headed, and we'll show you how we'd help you get there.

StudioMiami, Florida
Working worldwide
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