Case study 03   Clean Right Hoods

From a template site to a brand that earns trust.

Clean Right Hoods cleans commercial kitchen hoods for restaurants. Their old site looked like a template, leaned on stock photos, and listed a personal email. We rebuilt the website, created its imagery, and set up the professional foundation behind it.

Client
Clean Right Hoods
Category
Commercial kitchen services
Project
Defined project
Our role
Website, content, setup
hoodscleanedright.comAfter

The new site. Press play to scroll through it.

01 Before and after

Same business. A different first impression.

hoodscleanedright.comBefore
hoodscleanedright.comAfter

Screen recordings of the old and new sites, sped up. Visit the live site

02 What changed

Every detail now says professional.

For a service business, the website is the first meeting. Buyers decide in seconds whether you look like a company they can trust.

This was a defined project: one website, built to make an established business look as good as its work. It's one of the ways clients start with us before expanding into ongoing growth.

Visit hoodscleanedright.com
03 How we think

Six words people use interchangeably. They’re not the same.

Most businesses blur these together, which is why their marketing feels scattered. We treat them as one system, built in order, so each layer makes the next one work harder.

  1. 01

    Branding

    What you want people to remember, and what they expect from the experience.

    On this projectA look and feel that finally matched the quality of the work.

  2. 02

    Positioning

    Where you sit in the buyer’s mind, and why they should choose you over the next option.

    On this projectCertified technicians, trusted by restaurant brands buyers already know.

  3. 03

    Messaging

    The words that make your position clear and convincing, in the buyer’s language.

    On this projectPlain service descriptions and an FAQ that answers the real objections.

  4. 04

    Marketing

    Understanding who the customer is and what they need, then creating an offer that gives them a reason to choose you and come back.

    On this projectBuilt around restaurant operators who need it done right, on their schedule.

  5. 05

    Advertising

    Paying to put the right message in front of the right people at the right moment.

    NextNot part of this project yet. The site is now worth sending paid traffic to.

  6. 06

    Sales

    Turning interest into a booked job. Marketing brings in the visibility and the leads. Closing them is the business’s job.

    On this projectA booking form that’s easy to find and a professional inbox behind it. We built the path; their team closes the loop.

Let's build what's next.

Tell us where your business is headed, and we'll show you how we'd help you get there.

StudioMiami, Florida
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